INSIDER EDITION COACHELLA 2025: Coachella Isn’t a Festival—It’s a Launchpad
The Ultimate Stage for Brand Exposure
Coachella has evolved from its musical roots into a cultural marketing hub, where every trend-driven brand battles for a moment in the spotlight—and lasting industry recognition.
The intense heat of Indio, California, is hardly slowing down these major brands. Under the scorching sun, these brands for 2025 are focusing on creating unforgettable and unique experiences that ensure they stay front and center in the Coachella spotlight.
Coachella isn't just about the music anymore. It's about mastering the strategy.
Enter: The Rise of the PR Launch.
From the Revolve Festival’s full-scale influencer theme park and gated invites, brands are skipping the main event to build their own. Revolve's Coachella strategy continues to be a PR powerhouse. Using influencer gifting and strategic collaborations helps Revolve amplify their brand presence.
This year’s partnership between Nylon Magazine and Ulta Beauty at Coachella was a brilliant PR move that shows the power of cross-industry collaborations. By merging Nylon's cultural influence with Ulta's beauty expertise, the two brands created a vibe that resonated deeply with festival-goers and digital audiences alike.
Why Social Media is Needed for Brands at Coachella
Coachella is one of the most photographed events of the year. Social media platforms Instagram, Tik Tok, and Twitter give influencers and brands an immediate way to share behind-the-scenes content. Now people like myself and others who don’t have access to Coachella can see it live. This not only helps brands and influencers but keeps them staying relevant.
Hashtags and Trending Topics: Using specific hashtags like #coachella2025 or brand ones such as #revolvefestival will enhance content discover and boost engagement. Through hashtags influencers and festival-goers build a viral network that connects the brands to larger cultural discussions.
This cultural marketing moment with Coachella emphasizes the rapid growth and importance by incorporating influencer marketing and social media for brands.
Just by scrolling I can also almost feel the desert dust. Seeing each post brings me back to my dreams of attending Coachella.
PR’s Power at Coachella:
Increase Market: Partnerships that are strategic with influencers and celebrities spreads more brand awareness to wider audiences.
Enhance Brand Image: Brands can apply PR to develop stories that resonates with Coachella’s demographic.
Generate Buzz: Innovative and creative experiences with brands allow for shareable moments that spark conversations both on-site and online platforms.
Coachella isn’t just a place to be seen. It’s a platform for shaping how you're perceived. And in 2025, that’s the most powerful PR move of all.
Rhode Skin and 818 Tequila both partnered with one another at this year’s Coachella. 818 Tequila had another round of 818 outpost, invite-only this year along with a Rhode and 818 photo booth. This allows for the company to even gain more exposure and bring in different types of customers. Influencers, celebrities, and media outlets keep the spotlight shining nonstop, and when major brands like Rhode and 818 Tequila get involved, they position themselves at the very center of all that attention.
818 Tequila’s commitment to sustainability resonates with Coachella’s eco-conscious crowd, while Rhode Skin’s commitment to clean, effective skincare perfectly suits the festival’s wellness-driven audience.
They didn’t just show up; they became part of the festival.
In today’s world, people aren’t just looking for products—they’re looking for stories, experiences, and connections that reflect their values. Kendall Jenner and Hailey Bieber used Coachella by not only enhancing their personal brand image but building a more authentic connection with their brands.
Are people gravitating more towards Coachella or less?
Back when Coachella first started in 1999, tickets cost only $50 to attend. Now it costs over $500 just for a ticket.
The economy plays a major role in determining whether or not people can still afford to attend Coachella. High costs of living, inflation and low wages raises the question: how are everyday people – those who aren’t celebrities or influencers– still managing to attend one of the most expensive festivals in the world? Is the Coachella experience truly worth going into debt for?
Is the Coachella experience worth the hype — or just an overpriced selfie backdrop?
But for some the long lived tradition and memories from the festival isn’t going to stop those from attending. Coachella, one of the biggest musical festivals in the world, is now allowing those to have the option to buy now pay later with sources such as Afterpay or Klarna. Although this option is much more financially reasonable for a broader audience of people, it still doesn’t stop the risk of lingering debt. Is it worth going into debt to attend an iconic music festival with friends and create lasting memories, or is financial stability a more valuable long-term investment?
The topic is always up to debate on whether Coachella is really worth it or not. But one thing that is certain is how essential Coachella is for brands maintaining relevancy in an ever-evolving market. Coachella is more than just a festival; it's a powerful source for brands and PR strategies that resonate long after the event ends.
